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14 months ago, I gave birth to my daughter, Joud, and took a decision to exclusively breastfeed her for as long as she wants. And boy was that a tough decision to commit to. I probably sat on every other toilet in Dubai's public places, just because there's never a room dedicated to nursing, and changing rooms are awful and insufficient. 

So, I partnered with Sophie Smith, CEO of Nabta Health (a women's only hyprid healthcare company) and designed the region's first standalone nursing pod that's premium and comfortable for the mother.

We serve a bigger  purpose

Our mission is to make it easier for new mothers to pump or breastfeed their babies, without struggling like we did. And we’re also determined to offer workplaces and corporations turnkey solutions to support breastfeeding moms.

Empowerment is our purpose;  innovation is our passion.

We are determined to make life easier for mothers, by building innovative products that touch their lives in the early years of their motherhood journey.

Excellence through ownership and  partnership.

Making the world better for mothers is a big and tough mission. We know we can’t do it alone. So we designed our solutions and programs to empower employers, brands and different institutions to join our mission and create mom-friendly spaces across the region as quickly as possible.